About Us

A long time ago, in a galaxy far far away… well, not so long ago because it was in 2017 and not that far because it happened in Switzerland on Earth. But still! Four guys decided to stop dreaming their lives and finally living their dream. What dream ? Cars! Small cars! Really really small cars! They have a passion and want to share it with the World. How ? By creating their own brand of scale model cars, imposing a high standard of quality, a world-wide availability and developing rare models.

DNA Collectibles was born.

The main philosophy is to involve passionate people like you in the whole process from choosing the models to sending you pictures of the production process. You are the centre of our attention and will be glad to hear from you once in a while to have your opinion about the models, the quality or just to say hello!

It’s not only about selling you a model, it’s about giving you an experience! Like you, the passion is in our genes!

Important Steps


  • Spring 2017 : Decision to launch our own activity
  • September 4th 2017 : Creation of DNA Group SA


  • February 23rd 2018 : First Pre-Order launch and first sale
  • May 15th 2018 : First production finished
  • 2018 : 19 products launched. 8 at 1/43 scale & 11 at 1/18 scale


  • May 18th 2019 : First Popup store in Geneva Switzerland
  • June 6th 2019 : DNA switched its logistic center from Hong Kong to Europe
  • June 25th 2019 : 10’000 followers on facebook
  • 2019 : 19 products launched at 1/18