The Volvo XC70 Cross Country tributes the Volvo Ocean Race
The Ocean Race Edition commemorates the Volvo sponsorship of the round-the-world sailing race. Blue paint, specific badges and interior blue zigzag stitches. Thanks to its huge cargo area and spacious interior, it makes this car a must have if you are a Volvo amateur. It is also a very capable vehicle, as the Cross Country version, it features raised suspensions and not painted protections all around. Coupled with a 4 wheel drive transmission, it makes it an excellent all-weather drive!
Before talking about the car, we need to recall a bit of sailing history first ! The Ocean Race is a worldwide famous yacht race event happening since 1973. In 2001, when Volvo took over the sponsorship of the race from Whitbread (a British brewing company), the race officially became “Volvo Ocean Race”. What a brilliant marketing move!
Then of course, Volvo was smart enough to create special car editions around this major sailing event by developing for example the Volvo V90 Cross Country Ocean Race and the Volvo XC70 Cross Country Ocean Race.
Let’s quote Mr Gerry Keaney, Senior Vice President Marketing, Sales and Customer Service at Volvo Cars : “The Volvo Ocean Race represents values that reflect what our customers are looking for in their cars. It’s all about an active lifestyle, adventure and passion. The campaign cars radiate all this and we know from experience that they are highly attractive models”.
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